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Human
Creativity is the ability to generate something new that fulfils the
following criteria:
1. It is unique – not a copy of something that
already exists.
2. It functions adequately – it suits the purpose
or purposes for which it was made.
3. It is beautiful – pleasing to the senses,
it satisfies formal aesthetic needs.
4. It creates values for society – not only a
profit for the producer, the distributor
and the seller.
The product can be immaterial such as an idea, a concept, a theory, a strategy
or leadership. It can be a commodity or a production technology. It can be an
invention or a scientific discovery. It can be a work of art, a novel, a filming
technique, choreography, etc.
> Gottlieb
GUNTERN, M. D., Switzerland
> Director of CREANDO - International Foundation for
Creativity and Leadership
> Chairman of International CREANDO Symposium
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