Concept of Human Creativity

> deutsch
 
   
  Human Creativity is the ability to generate something new that fulfils the following criteria:
 
1. It is unique – not a copy of something that already exists.
2. It functions adequately – it suits the purpose or purposes for which it was made.
3. It is beautiful – pleasing to the senses, it satisfies formal aesthetic needs.
4. It creates values for society – not only a profit for the producer, the distributor
    and the seller.
 
The product can be immaterial such as an idea, a concept, a theory, a strategy or leadership. It can be a commodity or a production technology. It can be an invention or a scientific discovery. It can be a work of art, a novel, a filming technique, choreography, etc.
 
> Gottlieb GUNTERN, M. D., Switzerland
 
> Director of CREANDO - International Foundation for Creativity and Leadership
 
> Chairman of International CREANDO Symposium