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Proceedings
of the 11th International CREANDO Symposium on Creativity in Economics, Arts and Science, Zermatt/Valais, Switzerland, 1997



Topic
Risk-Taking and Creative Leadership

Chairman: Gottlieb GUNTERN



Speakers


Betty CARTER
jazz singer, vocalist, talent scout, bandleader, USA



Donald A. GLASER,
American Professor of Physics and Neurobiology, University of California,
  Berkeley; inventor of the bubble chamber, Nobel laureate in Physics 1960, USA


Josh GREENBERG
artist, graphic designer, USA



Diane SUMMERS
author and film producer, Australia / Nepal 



Edward TELLER
theoretical physicist, "father of the hydrogen bomb", member of the Scientific Advisory Board of the US Air Force, Hungary/USA


Oliviero TOSCAN
artist, photographer, Creative Director Benetton, Italy



Eric VALLI

photographer, film director, France / Nepal

Summary
From inventing devices that help explain the origin of the universe to launching new TV networks; from setting up one's own record company to applying the principles of nuclear energy; from documenting disappearing tribes and traditions to arousing world opinion on crucial issues, this book vividly illustrates how the willingness to take risks is applied by creative leaders.

Every year some two hundred international participants from all walks of life meet in Zermatt for a trans-disciplinary dialogue of a unique kind. This year the focus is on the various obstacles met on the bumpy road to success.



The 11th International Zermatt Symposium on Creativity in Economics, Arts & Science deals with the role which risk-taking plays in creative leadership.

Gottlieb GUNTERN, chairman of the Symposium, introduced the topic with episodes in the life of Filippo Brunelleschi, the first great architect of the Italian Renaissance. Brunelleschi succeeded, against seemingly impossible odds, in building the cupola of the Cathedral Santa Maria del Fiore in Florence.  What was Brunelleschi's secret to be hailed as one of the greatest geniuses of the century? What were the calculated risks he so courageously took? Just what set him apart from his fellow artisans?



As agreed by all participants and speakers the main challenges to be met, the major obstacles to be overcome and the greatest risks a creative leader has to take are primarily of a psychological nature. It is fixed attitudes in the minds of authorities, officials, peer groups, and other individuals that stand in the way of innovation and creativity. Is the creative leader a threat to their personal interests? If so, jealousy or fearfulness invents the most fantastic and seemingly rational reasons for hindering the leader and his work.

Downloads
• Introduction: Risk-hedging
• Betty CARTER
• Donald GLASER
• Josh GREEENBERG
• Edward TELLER
• Oliviero TOSCANI
• Diane SUMMER & Eric VALLI

RISK-TAKING & CREATIVE LEADERSHIP

Gottlieb GUNTERN

Shepheard-Walwyn (Publishers) Ltd., London
1998
ISBN: 0-85683-172-7
14,5 x 23 cm
250 pages

Paperback